CDC RX Awareness


Services Provided
Substance use prevention
Populations Served
General population

CDC’s Rx Awareness campaign tells the stories of people whose lives were impacted by prescription opioids. The goals of the campaign are to increase awareness that prescription opioids can be addictive and dangerous, to reinforce that help is available for those suffering from an opioid use disorder, and to encourage those struggling with prescription opioids to visit the campaign website to locate help and resources. Rx Awareness launched in 2017 and focuses on adults ages 25–54 who have taken opioids for medical use or have misused opioids at least once.

Last updated on June 27, 2023